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Madelyn Barrett is an accomplished reporter with a focus on entrepreneurship, startups, and business innovation. With more than a decade in the industry, Madelyn's writing has illuminated the path for many aspiring business owners. Her unique perspective stems from her experience as a former startup founder and her academic background in Business Administration. Currently residing in New York City, Madelyn remains immersed in the pulse of the business world, dedicated to bringing our readers the most relevant and impactful startup news.

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The Double-Edged Sword of Priming

Have you ever tried to nudge someone subtly toward doing something, like when you strategically place the candy bars near the checkout so...


How Ethical Claims Boost Sales in Surprising Ways

You’ve probably found yourself standing in a store aisle, staring at two similar products, pondering whether to go for the one that says...

Getting StartedStartup Basics

A Guide to Discovering Your Business Niche

Your Business, Your Niche – Why it Matters? In a bustling market, crowded with businesses striving to be the best, how do you...

Financing Your StartupStartup Basics

Challenges of Crowdfunding

Crowdfunding: it’s a buzzword that has gained significant traction in the past few years, transforming the traditional landscape of business funding. It’s a...

Legal Aspects of a StartupStartup Basics

Launching Your Dream. A Comprehensive Guide to Starting a Sole Proprietorship

Embarking on the journey of starting your own business? A sole proprietorship could be the perfect avenue for you. As a popular choice...

Legal Aspects of a StartupStartup Basics

The Intricacies of Tax ID and Corporate Numbers

Navigating the complex world of business finance, you have likely encountered two terms – Tax ID numbers and Corporate numbers. But what exactly...

Business Ideas

How to Create an Online Course for Extra Income

Have you ever caught yourself thinking, “Wow, I’m pretty good at this. I wish I could make money from it”? Well, why not...

Digital MarketingMarketing

How Your Traits Shape Your Choices

Have you ever wondered why certain ads just speak to you, while others are utterly forgettable? Or why you’re tempted to click on...


The Double-Edged Sword of Marketing Hype

Ever bought something that was touted as the “next big thing” only to feel a tad underwhelmed once you tried it out? Yep,...

FeaturedGetting StartedStartup Basics

A Comprehensive Guide to Selecting the Right Manufacturing Partner

Your Product Idea, Now What? You’ve brainstormed a brilliant product idea that fills a gap in the market, but now you’re faced with...