Marketing

Marketing

The Double-Edged Sword of Priming

Have you ever tried to nudge someone subtly toward doing something, like when you strategically place the candy bars near the checkout so...

Marketing

Why A Little Negativity Could Boost Your Sales

Today we’re diving into something that might sound like a total paradox. You know how we all strive for that perfect product or...

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Talk or Type? How Voice Tech is Changing What We Share About Ourselves

Remember the days when you had to type out your queries on a search engine? Or the frustration of misspelling something when trying...

Marketing

How Ethical Claims Boost Sales in Surprising Ways

You’ve probably found yourself standing in a store aisle, staring at two similar products, pondering whether to go for the one that says...

Marketing

The Link Between Price and Quality

Have you ever wondered why you sometimes opt for that slightly pricier wine or why a local craft beer feels worth its heftier...

Marketing

How Coffee Influences Your Shopping Decisions

Ever walked into a store, grabbed a complimentary cup of coffee at the entrance, and found yourself inexplicably drawn to items you didn’t...

Marketing

How Your Brain is Tricked by Price Tags

Ever walked into a store, spotted an expensive wine, and instantly assumed it’s superior to the cheaper ones? Or perhaps you’ve favored a...

Digital MarketingMarketing

How Internet-Savvy Moms are Changing the Marketing Game

If you’ve ever been intrigued by the world of online marketing, then you’re in for a treat. Ever heard about the influence of...

Digital MarketingMarketing

How Digital Opinions Drive Sales

Ever left a review on a new phone you just bought? Or perhaps shared your thoughts about the latest summer read on a...

Digital MarketingMarketing

Understanding the Digital Share – Why We Click ‘Share’

Ever stumbled upon a hilarious meme, an emotional video clip, or an enlightening article and instantly thought, “I HAVE to share this!”? Well,...