Top Insights
Marketing
The Link Between Price and Quality
Have you ever wondered why you sometimes opt for that slightly pricier wine or why a local craft beer feels worth its heftier...
How Coffee Influences Your Shopping Decisions
Ever walked into a store, grabbed a complimentary cup of coffee at the entrance, and found yourself inexplicably drawn to items you didn’t...
How Your Brain is Tricked by Price Tags
Ever walked into a store, spotted an expensive wine, and instantly assumed it’s superior to the cheaper ones? Or perhaps you’ve favored a...
How Internet-Savvy Moms are Changing the Marketing Game
If you’ve ever been intrigued by the world of online marketing, then you’re in for a treat. Ever heard about the influence of...
How Digital Opinions Drive Sales
Ever left a review on a new phone you just bought? Or perhaps shared your thoughts about the latest summer read on a...
Understanding the Digital Share – Why We Click ‘Share’
Ever stumbled upon a hilarious meme, an emotional video clip, or an enlightening article and instantly thought, “I HAVE to share this!”? Well,...
The Psychological Impact of Smiles in Marketing
So you’re gearing up to put your face out there on the wild, vast expanse of the internet. Be it for your online...
Why Reputation is Priceless in Marketing
Ever found yourself gravitating towards a particular brand, even if it’s slightly more expensive? Ever wonder why? Well, we’re here to delve into...
How Your Traits Shape Your Choices
Have you ever wondered why certain ads just speak to you, while others are utterly forgettable? Or why you’re tempted to click on...
What’s Making the Marketing World Tick?
Ever wondered which marketing metrics have the global thumbs-up? Why some companies swear by ‘satisfaction scores,’ while others are all about ‘brand awareness’?...
