Digital Marketing

Digital MarketingMarketing

Talk or Type? How Voice Tech is Changing What We Share About Ourselves

Remember the days when you had to type out your queries on a search engine? Or the frustration of misspelling something when trying...

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How Internet-Savvy Moms are Changing the Marketing Game

If you’ve ever been intrigued by the world of online marketing, then you’re in for a treat. Ever heard about the influence of...

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How Digital Opinions Drive Sales

Ever left a review on a new phone you just bought? Or perhaps shared your thoughts about the latest summer read on a...

Digital MarketingMarketing

Understanding the Digital Share – Why We Click ‘Share’

Ever stumbled upon a hilarious meme, an emotional video clip, or an enlightening article and instantly thought, “I HAVE to share this!”? Well,...

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The Psychological Impact of Smiles in Marketing

So you’re gearing up to put your face out there on the wild, vast expanse of the internet. Be it for your online...

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How Your Traits Shape Your Choices

Have you ever wondered why certain ads just speak to you, while others are utterly forgettable? Or why you’re tempted to click on...

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What’s Making the Marketing World Tick?

Ever wondered which marketing metrics have the global thumbs-up? Why some companies swear by ‘satisfaction scores,’ while others are all about ‘brand awareness’?...

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How Your Friends Shape Your Online Decisions

Ever wonder why some online products become overnight sensations while others vanish into digital obscurity? Well, the secret might not lie in what...