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Turn Your Expertise Into Earnings with YouTube Tutorials


Hey, you! Yes, you, the one scrolling through endless YouTube videos. Have you ever thought about stepping into the limelight and sharing your own expertise on this massive platform? Believe it or not, YouTube isn’t just for watching cute cat videos; it’s also a goldmine for anyone looking to make some serious cash through tutorials. Ready to take the plunge? Let’s explore the ins and outs of starting your YouTube tutorial channel, from equipment to earnings and everything in between!

So What’s This All About?

Think of YouTube tutorials as a win-win situation. People are constantly looking for how-to guides, explanations, or DIY projects, and you get to be the guru who guides them through it. All the while, you can earn a pretty penny. Sounds awesome, doesn’t it?

What Do You Need to Start?

Before you start filming your debut tutorial, there are some basics you’ll need to cover. Here’s your starter checklist:

Basic Equipment

You don’t need a Hollywood-level setup, but a decent camera and microphone will make a huge difference. Most smartphones have good enough cameras to start with, and you can get an external microphone for around $50.

Content Idea

So, you’ve got your equipment set up, your YouTube account is good to go, and you’re pretty much ready to hit the record button. There’s just one tiny detail missing—what in the world are you going to make a tutorial about? Finding the right content idea can be a make-or-break moment for your YouTube channel. Here’s how you can find your ideal content idea and ensure that your videos capture the attention of your target audience.

Know Your Strengths

The first step in coming up with a killer content idea is to know what you’re good at. Are you a tech wiz who can break down complicated programming concepts? Or maybe you’re a makeup artist who can teach the perfect winged eyeliner technique? Figure out your strong suit, something you could talk about for hours without getting bored. That’s your starting point.

Research Popular Trends

Just because you’re passionate about 18th-century British literature doesn’t mean everyone else is too. Use tools like Google Trends or YouTube’s search bar to understand what people are looking for. Filter these ideas through your own strengths and passions. The intersection between your skills and what’s trending is your sweet spot.

Understand Your Target Audience

Who do you want to reach? Teenagers interested in ethical fashion, homeowners looking for DIY hacks, or busy parents in need of quick and healthy recipes? Knowing your target audience can help you tailor your content to their needs and questions. Don’t just answer questions they already have; anticipate queries they didn’t even know they wanted to ask!

Solve a Problem

People usually search for tutorials because they have a problem they want to solve. If you can identify these issues and offer easy, effective solutions, you’ll gain a loyal following pretty quickly. Think about common challenges within your field of expertise and tackle them one by one.

Test the Waters with a Pilot Video

Not sure if your idea will be a hit? There’s one simple way to find out—test it! Create a pilot video and ask for feedback from viewers. Monitor its performance in terms of views, likes, and comments. If it’s well-received, you know you’re on the right track.

Keep an Idea Journal

Inspiration can strike at any moment. Keep a notebook or use a note-taking app to jot down any and all ideas that come to you during the day. This can be a lifesaver on days when creativity seems to evade you.

Expand on Previous Successes

Did one of your videos get an unexpectedly high number of views? That’s your audience telling you they want more on that subject. Consider creating a series of tutorials that dive deeper into that topic.

Look to Others for Inspiration, But Don’t Copy

It’s okay to look at popular YouTubers for inspiration, but never copy their content. Not only is this unethical, but it’s also likely to backfire. Your audience will know if you’re being inauthentic.

The More Specific, the Better

Don’t just make a video about “how to cook.” Instead, focus on specific recipes or techniques like “how to make vegan lasagna” or “the secret to perfect sous-vide chicken.” Specific topics are more likely to appear in search results, thereby drawing more attention to your videos.

Consistency and Evolution

As you build your channel, try to stick to a consistent theme or range of topics, but don’t be afraid to evolve. If you notice another topic or technique resonating with your audience, feel free to explore it. Just make sure it aligns with the overall brand and voice you’ve established.

By investing time in finding the right content idea, you set a solid foundation for your YouTube tutorial channel. This is a critical step in your journey to becoming not just another face in the crowd, but the go-to expert in your chosen field. Are you ready to brainstorm your way to YouTube success?

Editing Software

A good tutorial isn’t just raw footage. You’ll need to do some editing to make it engaging and professional-looking. Software like Adobe Premiere Pro or the free DaVinci Resolve will do the trick.

A YouTube Account

If you haven’t already got one, it’s time to create a YouTube account. Make sure to also enable monetization so you can start earning from ads.

Where Can You Offer Your Tutorials?

Ah, the beauty of YouTube is its worldwide reach! Once you upload your tutorial, anyone, anywhere, can access it. But, you’re not just restricted to YouTube. You can also share your content on social media platforms, embed videos in your blog, or even offer exclusive tutorials for a fee on platforms like Patreon.

The Money Talk – How Much Can You Make?

Ah, the burning question that’s likely been simmering in the back of your mind: “How much money can I actually make from this?” You’ve invested in equipment, you’ve done your research, and you’re even getting comfy on camera. It’s only fair to wonder when all this hard work will translate into dollars, right?

Ad Revenue

The most straightforward way to earn money on YouTube is through ad revenue. To be eligible, you’ll need to have at least 1,000 subscribers and 4,000 watch hours over the past 12 months. Once you hit that, you can join the YouTube Partner Program. The amount you earn varies widely depending on your content, audience, and how many people click on or view the ads. Some YouTubers earn just a few bucks per month, while others make several thousand.

Sponsored Content

Got a significant following? Companies might pay you to promote their products in your videos. A word of caution, though: Make sure to disclose the sponsorship to your audience and only endorse products you genuinely love. Trust is hard to earn and easy to lose.

Merchandise and Affiliate Links

If you’ve built a robust brand and loyal following, selling merchandise like T-shirts, mugs, or digital products related to your content can be profitable. Affiliate marketing can also add to your income. This involves promoting someone else’s product and earning a small commission for each sale through your unique affiliate link.

YouTube Premium Revenue

YouTube Premium is a subscription service that allows members to watch ad-free videos. When these subscribers watch your content, you get a share of the fee they pay for YouTube Premium. The catch? The more they watch, the more you make.

Viewer Contributions and Memberships

YouTube also allows viewers to make direct contributions during live chats in your livestreams. If your audience really values your content, this can quickly add up. Furthermore, you can set up a membership program where viewers pay a monthly fee to get access to special badges, custom emojis, and other exclusive perks.

Course Sales

If your tutorial content is educational, why not compile it into a course and sell it? Platforms like Teachable or Udemy can host your courses, but you can also sell them directly from your own website.

Projected Earnings

It’s difficult to pin down an exact figure because there are so many variables. Some YouTubers barely make enough to cover their costs, while top creators can earn millions. Generally speaking, you can expect to earn anywhere from $3 to $5 per 1,000 video views through ad revenue. Sponsored posts can fetch hundreds or even thousands of dollars per video, depending on your reach.

How to Be the Tutorial Titan Everyone Subscribes To

Okay, you don’t want to be just another YouTuber; you want to be THE YouTuber in your niche. Let’s get you there.

Consistency is King

Having a regular posting schedule will keep your audience engaged and coming back for more. No one subscribes to a channel that rarely updates.

Engage with Your Audience

Reply to comments, ask for feedback, and encourage viewers to suggest topics for future tutorials. A responsive YouTuber is a beloved YouTuber.

Perfect Your SEO Game

You may have heard the term SEO (Search Engine Optimization) thrown around quite a bit, especially in the context of websites. But did you know that SEO is equally critical for your YouTube channel? That’s right, getting your video in front of the right eyeballs isn’t just about creating fabulous content; it’s also about making sure people can find it in the first place!

Why Is SEO Important for YouTube?

Think about it. YouTube is essentially a search engine for videos. It’s the second-largest search engine after Google, and guess who owns YouTube? Yep, Google. This makes SEO incredibly important if you want your videos to be easily discoverable. Proper SEO ensures your video ranks higher in both YouTube and Google search results, making it easier for viewers to find and click on your content.

Keywords, Keywords, Keywords

One of the first steps in your SEO journey is keyword research. These are the words or phrases people would type into a search engine when looking for content in your niche. Tools like Google’s Keyword Planner or even YouTube’s search suggest feature can give you ideas. Make sure to incorporate these keywords into your video titles, descriptions, and even your video tags.

Create High-Quality Descriptions

Don’t overlook the description box. A well-crafted description not only tells viewers what your video is about but also gives search engines valuable information to index your video. Again, use your keywords but make sure it reads naturally. A pro tip? Include links to your social media or even specific videos you want to promote.

Captions and Subtitles

Believe it or not, captions can be your secret weapon in the SEO game. Transcripts of your video give search engines even more text to crawl, which can improve your visibility. If you can, also provide subtitles in multiple languages to reach a broader audience.

Engagement Metrics

SEO isn’t just about keywords and descriptions; it’s also about engagement. The more likes, shares, and comments your video gets, the more likely it is to be ranked higher. Why? Because YouTube wants to promote content that people are interacting with. So, don’t be shy—ask people to like, comment, and share your video!

The Power of Playlists

Creating playlists can significantly improve your channel’s SEO. It encourages viewers to watch multiple videos in a row, increasing the overall watch time on your channel. This is a good thing because watch time is a major factor in how YouTube ranks videos.

Update and Review

The world of SEO is ever-changing, thanks to frequent algorithm updates. Make it a habit to review your channel’s analytics to see what’s working and what needs tweaking. This will help you stay ahead of the game and continue to improve your SEO strategy.

To sum it up, optimizing your videos for search is a multi-step process that goes way beyond slapping a few keywords into your video title. It involves a strategic approach and ongoing efforts. But the payoff, in terms of increased visibility and, ultimately, more money in your pocket, can be huge.

Be Unique

What sets you apart from other tutorial makers? It could be your presentation style, unique tips, or even your sense of humor. Make sure this uniqueness shines through in every video.

Taking It to the Next Level

So you’ve got the basics down, and you’re seeing some traction. Now what?

Collaborate with Other YouTubers

When you’re looking to elevate your YouTube channel to the next level, collaboration can be a powerful tool. It’s a win-win situation where both you and the person you’re collaborating with get to tap into each other’s audiences, and it can lead to some genuinely awesome content. So, how do you go about this exciting yet somewhat daunting process? Let’s dive in!

Why Collaborate?

Before we get into the how, let’s talk about the why. Collaborations can:

  • Expand your reach by exposing your content to another channel’s audience.
  • Offer fresh perspectives or skills that you might not have.
  • Boost your channel’s engagement metrics due to the novelty factor.
  • Open doors for future collaborations or networking opportunities.

Find the Right Partner

The first step in any collaboration is finding someone who aligns with your channel’s values and content style. Do they speak to the same target audience? Is the quality of their content up to par with yours? Do some research, make a list, and don’t be afraid to reach out. Remember, the worst they can say is no.

Make Your Pitch

Once you’ve identified potential collaborators, it’s time to make contact. Your first interaction should be professional yet warm. You could send a DM on social media or a formal email. The key here is to be clear about why you think a collaboration would be beneficial for both parties. Also, it helps to already have some ideas about what the collaboration could look like.

Plan Together

Got a ‘yes’? Awesome! Now comes the fun part—planning your joint content. This involves brainstorming ideas, setting deadlines, and deciding on the logistics like who will edit the video or how the revenue (if any) will be shared. Open communication is crucial during this phase to ensure everyone’s expectations are aligned.

Create and Publish

Time to create some amazing content! Whether it’s a joint tutorial, a challenge video, or even just a casual chat about a hot topic in your niche, the key to a successful collaboration is making content that feels natural and beneficial for both audiences. Also, decide in advance when each of you will publish the video, so you can cross-promote effectively.

Promote Across Channels

Both you and your collaborator should be prepared to promote the video across various social media platforms. This cross-promotion can increase the video’s reach and pull in viewers who might not otherwise discover your channel.

Monitor and Evaluate

After the video is live, keep an eye on its performance. How many new subscribers did you get? How did your existing audience respond? This data will give you insights into how successful the collaboration was and what you can do to improve future collaborations.

Keep the Relationship Alive

A successful collaboration doesn’t have to be a one-time thing. Keep the lines of communication open for future projects. Even if you don’t plan on another collaboration soon, it’s good to maintain a network of fellow creators who you can share experiences and advice with.

Collaborations are more than just a fun way to shake things up on your channel. They’re a strategic move that can significantly impact your reach, your audience engagement, and yes, even your income. So, why wait? Reach out to that YouTuber you admire and start planning your collaboration today. Your audience, and your analytics, will thank you!

Offer Premium Content

You’ve heard the phrase “Content is King,” but what about premium content? What is it, and why should you consider offering it on your YouTube channel? Premium content is essentially exclusive, high-quality material that you offer to a select group of viewers, often for a fee. It’s a powerful way to monetize your channel while also delivering exceptional value to your most dedicated fans. So let’s get into it, shall we?

The Allure of Going Premium

First, why even consider offering premium content? Here are some compelling reasons:

  • Increases Revenue: By providing content that has a price tag, you add an additional income stream.
  • Builds Community: Offering something exclusive can make your audience feel special and more connected to you.
  • Allows for More In-Depth Content: Premium content often allows you the freedom to dive deeper into topics you’re passionate about, without worrying about mass-market appeal.

Types of Premium Content

Okay, so what can you offer? The sky’s the limit, but here are some popular options:

  • Behind-the-scenes footage
  • Extended versions of popular videos
  • Exclusive tutorials
  • Webinars
  • E-books or digital guides
  • Community forums

Setting Up Your Premium Offerings

To start with, you’ll need a platform to host your premium content. While YouTube does offer channel memberships, many creators opt to use third-party services like Patreon or Kajabi for more flexibility. Once you’ve chosen a platform, you’ll need to decide on pricing. Do some research to find a price point that’s fair but also reflects the value you’re offering.

Marketing Your Premium Content

How you market your premium offerings is critical to its success. Here are some strategies to consider:

  • Introduce It in Free Content: Use your regular YouTube videos to tease the premium content. Give enough away to entice viewers, but hold back enough that they’ll want to go premium.
  • Exclusive Previews: Offer snippets or trailers to give people a taste of what they could get.
  • Testimonials: If you already have satisfied premium subscribers, ask them to share their experiences. Social proof can be a powerful motivator.

Don’t Forget About Free Content

While the focus here is on premium content, never underestimate the power of your free offerings. Your free content serves as a “sample” and builds the initial relationship with your viewers. Balance is key. Make sure you continue to offer high-quality free content alongside your premium offerings.

Analyze and Tweak

This is not a ‘set it and forget it’ type of deal. Make sure to regularly check how your premium content is performing. Are people signing up? Are they staying subscribed? Use this information to tweak your offerings and marketing strategies.

Engage with Your Premium Audience

Lastly, keep in mind that your premium subscribers are your VIPs. Engage with them. Ask for feedback, respond to their queries promptly, and perhaps offer them special perks like voting on your next video topic or merchandise discounts. Make them feel valued, and they’re likely to stick around.


Got a catchy slogan or a memorable logo? Turn them into merchandise like t-shirts, mugs, or even eBooks, and offer them to your fans.

There you have it, folks—a comprehensive guide to earning income from YouTube tutorials. So what are you waiting for? Pick up that camera, jot down some ideas, and get ready to be the next big YouTube sensation. Your journey to stardom (and a fatter bank account) is just a click away! Are you ready to turn that red “Record” button on?

Written by
Ronald Berg

Ronald Berg is a dedicated and experienced journalist, revered for his in-depth coverage and analysis of startups and business strategies. His rich career, spanning over twelve years, is marked by stories that provide clarity and inspiration for budding entrepreneurs. Ronald's expertise lies in shedding light on the challenges and triumphs of startup life. Based in Chicago, he's committed to delivering insightful news that drives the startup community forward.

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